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Sales and distribution


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In business areas such as sales, distribution and retail dynamics of everyday tasks is extremely high. It is required speed and accuracy in tasks executions and timely response for customers’ requests.  Real-time access to key product and customer information, and automatic exchange of data with the office allow workers in motion (distributors, sales representatives) to be more flexible and more productive. Furthermore, accuracy is increased and errors are eliminated. In retail stores use of mobile devices allows quicker access to product information, inventory, receiving products.

By using specialized solutions for management of processes in sales and distribution, sales rates are increased, organization and customer service is improved. 

With application in sales and distribution are the following solutions from OPTIM-AL:

  • Customer relationship management (CRM)
  • Ex-van sales management
  • Deliveries 
  • Market research and merchandizing
  • Warehouse management (WMS)


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